“Viral marketing is the process of implementing means or tools through which the knowledge of your existence self-propagates.”
Viral Marketing: creating a “buzz”…
let’s make it more simple to understand, Viral marketing is all about creating a marketing buzz around new product releases or simply bringing a company to the forefront of consumer’s minds.
No points for guessing which technique of marketing is the most widely researched today for being the most powerful tool of marketing. You must have seen that the featured books at Amazon.com are often on viral Marketing‘. Viral Marketing is one of the most successful techniques of marketing that cost no money at all, but can achieve unbelievable results. Viral marketing is often called buzz marketing.
The question must have been lurking in your mind—why is it called Viral Marketing? Sounds a bit awful, don‘t it? Sounds like virus! But that‘s exactly how this dynamic technique of marketing achieves results. It expands its network the way virus spreads.
Brief history of Viral marketing:
The name Viral Marketing was probably first used by venture capitalist Steve Jurvetson in 1997 while describing Hotmail’s (He was the venture capitalist behind Hotmail, before it was sold to MSN) email practice of attaching their own advertisements with outgoing mail from their users. Noted media critic Douglas Rush off wrote about Viral marketing in his book Media Virus (1994); and that was probably the first article on this technique of marketing. In this book he wrote that Viral Marketing works. Even if we presume that many people who receive your free gifts will not share with others, still there will be 80% others who will share, and go ahead to pass them down to friends and acquaintances. He has written, that this network continues to seven or eight levels before the campaign fades
Types of viral marketing
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign.
Five of those ways are:
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can‘t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
Now it sounds boring when we are discussing viral marketing and we don’t have video content with. I assume that you all are now clear with the theoretical concepts.
Hope articles helps to enhance your knowledge over viral marketing.
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