Digital marketing over traditional marketing
Most debatable topic trending these days on social media and even in group discussions of placement drives.
Now a days marketers have turned their move towards digital marketing to be in competition and cost is also curtailed for traditional approach. A wise marketer always believes to build a better mousetrap and the world will beat a path to your door.
Let’s discuss before forming any opinion.
Before going into deep, let us define what is both all about.
Traditional marketing is the conventional modes of marketing that have been used since the beginning of marketing and advertisements. This includes:
Flyers and billboards by the roads and highways.
Ads in related weekly magazines.
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Digital marketing includes platforms like:
Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn
Promotional ads via emails.
Paid pop ups.
Now our amateur reader knows basic difference between digital and traditional marketing.
Marketing is that aspect of business that you can never ignore. A wise entrepreneur will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. digital marketing decision becomes difficult.
Traditional marketing was an approach because digital marketing did not exist. Traditional marketing could said to be existent while digital infra is boosting up.
Lets discuss few points where digital marketing wins;
Cost always matters
Newspaper ads, television ads, and the likes cost a lot. Online advertising on the other hand is something even young entrepreneurs can afford right out of it.
Results in real time
With traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing wins again owing to its quick results.
You can see everything in real time including:
Number of visitors.
Most active time of the day.
When you have the result handy in real time, you waste no time and money.
You can have a whole website instead of a column on a newspaper page.
Now a days when people travel outside in bus/auto/cab/metro they get busy in their smartphones.
Which medium will get high exposure.
Now, you can’t claim that a television ad or an advertisement on every newspaper in town is going to cover the majority of the population. Any means of traditional advertisement is limited to a certain locality.
Able to involve then able to capture more leads resulting more conversion of sales
With traditional marketing, you cannot really interact with your target audience. You need to wait out for the responses to come in before you can plan your next step. This is a long and tedious process.
Online marketing allows you to engage your audience in real time.
Quicker in terms of reach
Very much due to the real time results of online marketing, you get instant publicity. If you don’t, you at least instantly know that this particular ad isn’t working for you. Traditional vs. digital marketing is an almost unfair comparison here because the former has no scope to deliver in this regard. Whereas with the latter, there is a chain reaction of shares and comments helping you reach a new audience and earn a new visitor every nanosecond.
Audience can choose to skip Ads. The option of choice of ads. with traditional marketing, flyers are handed to you when you are rushing to board that bus. A television commercial comes up on repeat cutting right through a really interesting plot twist of your favorite TV show, Whereas, online marketing will offer you the choice of time and media. Also, you cannot opt to receive a newspaper without ads. You can always skip online ads if you are not interested.
Good For young entrepreneurs having less marketing budget
There are certain matters in which online advertising takes precedence with due course in the battle of traditional marketing vs. digital marketing. You don’t have to worry about the size of your business and staff to reach the maximum potential of your online presence and advertising. With traditional advertising, smaller businesses are at disadvantage. Virtual expansion does not require large number of real people handling things.
Analytics is so easy never before with google analytics
With online marketing you instantly know what is working for you and what isn’t via Google Analytics. You can measure the inbound traffic, bounce rate, conversion rate, profit, and the general trend of interested audience, all in real time.
This helps people using online marketing stay a big step ahead of people relying on traditional marketing. Google analytics is little bit technical to understand so you can click here to know more about google analytics
Monitor fast and strategise fast accordingly
The very point of getting results and the analytics in real time is to be able to catch up in real time. When you know how things are going down, you will have a chance to improve them from bad to good and good to better. With traditional marketing, a host of negative feedback won’t bother you much because your business might already have gone down the drain by the time you receive them.
Online advertising vs. traditional advertising statistics help you find out what is working for you and what is not. You get the online statistics almost instantly via Google Analytics and make the necessary readjustments. Traditional statistics would be too late to make any concrete strategy refinement on time.
As you can see in image that how digital marketing has evolved and replacing traditional marketing and discussion could be concluded that Digital marketing wins over traditional marketing. This is the advancement in the technology in the field of marketing. Soon it will be able to make a deeper reach. At least it could be said that investment budget on traditional marketing will deplete and will get limited to in shop branding.
Traditional marketing exists till digital marketing is gaining its digital infrastructure in our country.